Alour Cosmetics Branding & Packaging Design

Alour Cosmetics is a Dutch born cosmetics brand with a Bulgarian founder. The company specialises in 100% organic & fair-trade cosmetics with specialty beauty & wellness ingredients sourced from all corners of the world. The flagman of the brand is a lead-free, all natural deodorant that uses organic herbs for its formula. Three initial creative directions were laid out to and while they were all unique and impactful, the peacock had the edge with its unique and memorable style: