Branding & Packaging For Bath Soaks For Athletes.
I was recently approached by an upscale athletic supplement brand to help them rebrand and do their packaging. They specialise in muscle recovery magnesium soak baths for pro athletes – their flagship product not only aids in the recovery after heavy training but also creates an amazing SPA experience at home.
Client first asked to bring their old logo up to date before we embarked on the packaging itself. This was the packaging concept that got rejected – it was vibrant and creative but lacked the upscale appeal that was needed to put the product in the uppermost price bracket:
I quickly tried a few other directions and we settled on a more clean & elegant concept that would make the soak baths stand out on the shelf as a premium, high-end product for top athletes:
Final packaging was created in three different blends, each with a distinct highlight color that emphasises the blend type:
At the very end I created a sachet format of the packaging that will be handed out a sample:
Packaging Design, Logo Redesign
“I highly recommend Yavor for anyone who is looking for a talented designer to develop their brand design. He is highly intelligent and has strong communication skills. He takes the time to ask the right questions and deeply understand the project at hand, which reflects in his design concepts. He is also great at providing his own suggestions on how to create a design that reflects the brand in the best way possible. It’s clear that he truly cares about his work, and wants to deliver the best results possible for his clients. For anyone who wants to develop a brand design that is unique and stands out, Yavor is the person to go to. I wouldn’t hesistate to work with Yavor again in the future.“