Logo Design And Collaterals For An Automatic Carwash Service

Aqua Carwash is a high-tech, automated carwash service based in Ontario, Canada and they get a kick out of offering the best quality service to their clients. The founder came to me with an open-minded request to do whatever I want with the identity as long as it looks sharp and communicates what the brand is about in a straightforward and professional way. Although the typography driven logo came out a clear winner, we also created a few other initial concepts that are worth showcasing:

After the visual identity was established, we went on to create a few collateral designs based on the company logo and style: