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How To Be a Better Man Branding And Collaterals

HTBM is a personal development and lifestyle blog for men with a strong focus on timeless fashion and dressing like a true man. I did a total of 9 initial concepts for the HTBM team and two of those made it to the final stage where they were digitalised and refined. Here are a few of the sketches that were done in stage 1:


And the final concept which was singled out as a winner:

I also did a few collaterals and visual assets for the brand – a UI icon set as well as a social media cover & business card design:



Logo Design, Collateral Design 


“Had a blast working with Yavor – he is really creative and went through multiple revisions to come up with an amazing design at the end.”

-Dimitar Georgiev, Co-Founder