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Pure Fitness Branding & Package design

Pure Fitness is an amazingly creative start-up whose founder has managed to combine his passions for fitness and baking in a brilliant way. The flagship product of the brand is a set of cookie cutters and bakery moulds in the shape of fitness equipment – imagine all those delicious barbells and steaming hot fitness model shapes! Here are a few runner-up logo concepts that didn’t make it to the top:



I was also thankful and privileged to work with Peter (the Founder) on a product packaging concept that he used to launch his kickstarted campaign:


Pure Fitness Concepts


Logo Design, Package design;

 “Yavor created spectacular packaging for my products and he exceeded my expectations. This is the second time I’ve worked with him and he continues to show he is the best! He is highly skilled and very professional, I highly recommend him. I enjoyed working with Yavor as always, and I we’ll be working together again soon.”

-Peter Urista, Co-Founder