Branding & Packaging For Muscle Recovery Epsom Bath Salts.
Packaging and branding for an athletic magnesium bath salts. The product is aimed at professional athletes and hardcore fitness fanatics, looking to get muscle relief after heavy workouts. Their flagship product not only aids in the recovery after heavy training but also creates an amazing SPA experience at home.
The plastic pouches make an impact with bold & clean typography, an emblem logo and bold iconography. Tailored around the target audience, the packaging was designed to look bold and masculine. The main benefits and selling points are called out on the front via a set of icons and emblems.
The product line consists of four blends that are differentiated through color coding – Energizing Citrus, Eucalyptus & Tea Tree, Calming Lavender and Cooling Peppermint. The product is all-natural, harnessing the power of nature with minerals and essential oils that are absorbed through the skin when you take a cooling bath after a workout.
I quickly tried a few other directions and we settled on a more clean & elegant concept that would make the soak baths stand out on the shelf as a premium, high-end product for top athletes:
A fourth blend was eventually added to the product range:
At the very end I created a sachet format of the packaging that will be handed out a sample:
Packaging Design, Logo Redesign
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Yavor is highly intelligent and has strong communication skills. He takes the time to ask the right questions and deeply understand the project at hand, which reflects in his design concepts. He is also great at providing his own suggestions on how to create a design that reflects the brand in the best way possible.
It’s clear that he truly cares about his work, and wants to deliver the best results possible for his clients. For anyone who wants to develop a brand design that is unique and stands out, Yavor is the person to go to. I wouldn’t hesistate to work with Yavor again in the future.”