Once we agreed on the look & feel for the new identity, I set out to create a series of preliminary sketches to quickly come up with creative ideas for the company logo. Winning concept was digitized and refined.

The Helikom product line ranges from fresh meats to salami and other delicacies. Each product line comes with its own traditional motif that creates distinction between the product types. 

The wine red color reminds of red wine which is often served with meat while the bright red in the color scheme is subtly suggestive of fresh meat. Together with the yellow, the reds form a color palette which subconsciously tickles the taste buds and inspires culinary adventures.

Since the logo was also intended for use on branded cutting boards, it had to look good as a wood engraving. The geometric shapes and rhythmic handwritten letters of the caption made the logo a good fit on wood. It also ended up as an engraved signage outside of the butcher shop.