
Logo Design & Identity Rebrand For A Content Marketing Agency
This is a case study which illustrates the need for a rebrand when a company pivots to a slightly different type of product or service. Both the new and the old logos were created by me and loved by the client but the agency needed a branding overhaul nevertheless because the old logo no longer fitted the type of service the company was providing. The brand had shifted from a lead generation to content marketing agency with a focus on working with tech clients. The theme of the old logo (on the left) was built around a bee theme (bees buzzing from one flower to another as a metaphor for lead generation). The new logo (on the right) had to be more subtle and aimed towards tech clients:

A completely new color theme was developed, based on a purplish tone of blue and the lettering for the identity was made by hand. The graphic element was the perfect representation of what the company is all about – driving traffic and revenue through content:

A landing page concept, collaterals and social media covers the visual language based on the new logo was slowly but surely starting to take shape:



And finally, a comprehensive branding manual was designed to set the tone for the whole visual identity and potential future changes or additions to the branding. The document included the usual color & typography guidelines, as well as a moodboard, secondary logo lock-up, do’s and don’ts and logo usage guidelines:



Expertise
Logo Design, Branding, Icon Design
“Yavor specialises in branding and logo creation and did an excellent job. He was very supportive, worked hard and truly exceeded expectations to deliver high quality design. Highly recommended!”