Logo Design & Identity Rebrand  For A Content Marketing Agency  

This is a case study which illustrates the need for a rebrand when a company  pivots to a slightly different type of product or service. Both the new and the old logos were created by me and loved by the client but the agency needed a branding overhaul nevertheless because the old logo no longer fitted the type of service the company was providing. The brand had shifted from a lead generation to content marketing agency with a focus on working with tech clients. The theme of the old logo (on the left) was built around a bee theme (bees buzzing from one flower to another as a metaphor for lead generation). The new logo (on the right) had to be more subtle and aimed towards tech clients:

A completely new color theme was developed, based on a purplish tone of blue and the lettering for the identity was made by hand. The graphic element was the perfect representation of what the company is all about – driving traffic and revenue through content:

A landing page concept, collaterals and social media covers the visual language based on the new logo was slowly but surely starting to take shape:

And finally, a comprehensive branding manual was designed to set the tone for the whole visual identity and potential future changes or additions to the branding. The document included the usual color & typography guidelines, as well as a moodboard, secondary logo lock-up, do’s and don’ts and logo usage guidelines: