Brand identity and UI Icon Design for PetVet

PetVet is a subscription based vet service that makes vet care easier than ever. The start-up offers real-life vet consultations and emergencies at your fingertips through seamless mobile app integration. The main goal of the branding exercise was to make the brand look friendly and inviting and yet relevant and sophisticated. After vetting out a few preliminary concepts, the stethoscope negative space puppy was singled out as a winner as it really embodies the brand message in a fun and endearing way:

After the visual identity was established, we moved on to creating a set of related UI icons that would later be used on the PetVet website & Powerpoint deck:

Client

PetVet

Expertise

Logo Design, Icon Design

“Yavor understood the objectives of the project immediately and captured the essence of our company, vision and brand in every aspect of the work he delivered. He worked within incredibly tight timelines and delivered a stellar product. I’d work with him (and will) in a heartbeat.”

-Zubin Bhettay, Founder