Why Style Guides Matter?
Why I never hand over a logo without a Style Guide
A well-made Style Guide will lay the foundation for the whole corporate identity. It can be handed over to a web designer to aid them in building your company website or to a printer to assist them in printing materials that are aligned with your brand. Your Style Guide will save you time whenever you hire a new designer to create a new brochure or poster for the company – they will already have the building blocks for the new design and won’t have to reinvent the wheel. Above all, by defining the rules for creating new design assets, the style guide helps ensure consistency and build credibility through repetition.
How I create my Style Guides
To sum up
A Style Guide is indispensable when creating a corporate identity because it goes beyond the logo and defines the visual language’s whole look & feel, and personality. It also ensures cohesion within the visual language – It creates consistency between all graphical representations of the brand – website, stationery designs, and merchandise. Consistency is vital because it builds trust and credibility – a cohesive and logical visual representation of the brand is also satisfying and
And here you can learn more about my corporate identity design process.