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The Single Greatest Mistake Clients Make

The Single Greatest Mistake Clients Make

The Single Greatest Mistake Clients Make Design work and branding in particular is a difficult undertaking – a brand is an abstract creature as it evokes an emotional response that is sometimes unpredictable. Colors, fonts, illustrations, symbols, and...
The Definite Guide To Hiring Designers

The Definite Guide To Hiring Designers

The definite guide to hiring designers If you are reading this post, chances are you are new to hiring creatives. Or you might have tried collaborating with someone, only to be burned by a sloppy individual who didn’t deliver on time or didn’t have the skill to meet...
When Is a Rebrand a Good Idea?

When Is a Rebrand a Good Idea?

When is a Rebrand a good idea? In the fast-paced and innovation-driven world that we live in, clients are often faced with a dilemma – whether they should invest in a new corporate identity. A logo facelift or complete identity overhaul is a great way to breathe new...