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Why Style Guides Matter

Why Style Guides Matter

Why Style Guides Matter? A style guide is a set of rules and guidelines for implementing the logo and building the brand identity. It often comes in a PDF document or a Powerpoint presentation. A style guide defines essential aspects of the visual identity such as...
Why Mood Boards Matter

Why Mood Boards Matter

Why Mood Boards Matter A Mood Board is a visual representation of a particular topic in the form of a collage of photographs, illustrations, fonts, colors, etc. The images work together to create a mood or convey an idea.  . Mood Boards are one of the most...