Five recent rebrands I admire
Times are changing, and so are brand aesthetics – to match the new trends in design and respond to the challenges of the digital world we live in, major companies have been redesigning their logos at a rapid pace. But not all rebrands are created equal – while most brands try to improve, few come out of their metamorphosis with butterfly wings.
As a designer, I believe that a makeover is only due when the new look will solve major pain points in the brand identity and make the company and products look categorically better in the eye of the consumer. If both criteria are not met, brand recognition and aesthetics can be harmed inadvertently. (you can read more on rebranding here).
In this article, I am sharing with you five examples of rebrands that I consider successful.
3. Burger King
4. US Open
5. Comedy Central